It’s been 7 years since I last updated the Kesler Communications website. The longstanding excuse has been that clients come first - and I’m busy - so the needs of the firm are put aside until a “better time.” Of course, a better time rarely comes.
However, with the advent of social media and my increased interest in using it to help clients with marketing, it was imperative that I bring the site into the 21st century.
While planning I realized that most of our relevant information was already available on the web - LinkedIn, Facebook (fanpage), flickr, twitter, etc. - contained everything a prospective client or partner needed to see. Why waste time re-writing the book? Instead, I gathered the information scattered about the web, and herded it all to the new site - creating, in effect, a hub with easy access to all the social media I already use and some that I’m excited to begin - including this blog.
One of the best things about setting the site up this way is the opportunity created for conversation. Do you have something to say about one of my portfolio pieces? You can comment right there on flickr. Want to know what I’m doing on a daily basis? Follow on twitter. Care to see current recommendations? Check out my LinkedIn profile.
My goal for the site - or the peripheries of the site - is that they not remain static. With daily updates and participation I envision a forum in which clients, prospective clients, colleagues, partners and friends can comment on and partake in the process of graphic design and learn to understand its value to good marketing.